And in this corner, Barnes & Noble has their own new approach to low-priced ebooks they hope to promote and spread. Their “Spotlight” program will offer a new title every month from the “author of a popular or breakout series” sold “at irresistible prices” to help “can discover new authors and dive into an exciting series for a wallet-friendly price.” The program, run by editorial director of digital content Liz Scheier, begins this month with Faye Kellerman’s THE RITUAL BATH, the first book in her Peter Decker and Rina Lazarus’ series, selling for 99 cents. Featured books have their own […]
Pricing
Two CEOs on Price, As the UK Encounters Deja Vu All Over Again
Within the last day two book publishing ceos have put up detailed posts on the costs and complexities of well-executed digital publishing. Sourcebooks ceo Dominique Raccah‘s essay presents information we’ve covered before based on her conference presentations of this material (including at last year’s BEA) but is well worth reading if you have not seen her presentations.Sourcebooks Thomas Nelson ceo Mike Hyatt‘s post “Why Do eBooks Cost So Much? (A Publisher’s Perspective) is interesting both for the points he makes as well as his engagement with his readers, since his blog is designed to elicit comments and he engages diligently […]