Circana Bookscan reported that Taylor Swift’s The Eras Tour book sold 814,000 hardcovers on Friday and Saturday at Target stores. The WSJ had previously reported that Target ordered 2 million copies of the book, which leaves plenty in inventory for the days ahead. That makes the book the fastest-selling release of 2024, and Bookscan noted it is “the second-highest adult non-fiction release in BookScan history, just behind Barack Obama’s A Promised Land, which sold 816,300 print units in its first week of sales.” More recently, that makes it comparable to the release of Colleen Hoover’s IT STARTS WITH US two […]
Opening Sales
Big Opening for IRON FLAME
Despite the issues over misprints, Rebecca Yarros’s much-anticipated IRON FLAME sold approximately 585,000 hardcovers in its first week on sale at outlets tracked by Circana Bookscan. A new-release limited “special edition” of her earlier book, FOURTH WING, sold approximately 271,000 hardcovers, giving Yarros the top two positions on Bookscan’s charts. Meanwhile, as usual be wary of simplistic proclamations about the marketplace. Yarros lifted print sales for the week ending November 11 to 4 percent above the same week last year — and measured print sales have been ahead of the same weeks in 2022 for five of the last seven […]
Britney Spears’ Memoir Sells 400k Hardcovers, 1.1 Million Units
Circana Bookscan tracked sales of 418,000 hardcovers in the US for Britney Spears’ memoir THE WOMAN IN ME in its first week of release. Separately, Nielsen Bookscan recorded sales of almost 91,000 hardcovers in the UK. Gallery says they sold 1.1 million units in the US across all formats, with particularly strong audiobook sales. The publisher calls the narration read by Michelle Williams their fastest-selling audiobook. More broadly, they report, “The book has been published in 26 languages/territories and is a No. 1 bestseller with an estimated 2.4 million copies in print globally.” With a week of popular releases — […]
Sales Trends Turn Positive
For the last three weeks, Circana Bookscan’s weekly totals of print book sales have been ahead of results for 2022, showing positive signs from the marketplace heading into the biggest sales period of the year. The only other time this year that current weekly sales have run ahead of last year for more than one week at a time was a five-week streak in March and April headed into Easter. The total market gained approximately 500,000 units over the past three weeks versus the same sales weeks in 2022, with the gains driven by adult titles, which were up 4 […]
PRH Says SPARE Sold Over 3.2 Million Units
Penguin Random House announced figures for opening week sales for Prince Harry’s memoir SPARE, which they report sold over 3.2 million units across print, digital, and audio formats. US sales reached 1.6 million units. UK sales were 800,000 units. PRH Canada sold 215,000 units, and PRH Australia had sales of 64,000 units.
Hoover’s New Novel Sold Over 800,000 Units on Opening Day
Colleen Hoover’s IT STARTS WITH US sold over 800,000 units in the US on its publication day, Tuesday, October 18, publisher Atria reported. That includes considerable pre-orders, along with sales across all major formats (print, ebooks, and digital audiobooks). Atria printed 2.5 million copies, across four printings, and said the book “was the most pre-ordered novel in Simon & Schuster history.” Update: NPD Bookscan subsequently recorded opening week sales of 809,000 hardcovers alone through the outlets that they track.