Le Figaro and Les Echos have reported that Bertelsmann is working with Morgan Stanley to elicit offers for the Direct Group France division, which comprises both book clubs and the France Loisirs bookstore chain. One paper estimates the group could sell for 300 million euros, and the business newspaper says the sale could begin in September. But a spokesman for Bertelsmann said that no decision has been made yet, adding that “the news over the timing and the price are pure speculation.” Reuters In a broader story, FT Germany says the Bertelsmann has decided to sell off the Direct Group […]
Bertelsmann
Bertelsmann Makes China Pullback Official
Following previous reports in the Chinese press, Bertelsmann officially announced the termination of its book club business in China on July 3. That decision came two weeks after the announced closure of all of the company’s 36 franchised retail bookstore chains in 18 cities in China. A Chinese analyst tells Interfax: “Chinese customers are more sensitive to price when purchasing books, but Bertelsmann’s book club model has failed to provide enough discount compared to its competitors, such as Joyo and Dangdang. What’s more, Chinese consumers are becoming more and more used to online purchasing but Bertelsmann, on the other hand, […]