Thomas Nelson has launched a formal program to enroll interested bloggers and provide them with free review copies of “select titles” in exchange for the promise of a posting of a review of at least 200 words on a blog and at Amazon.com. Nelson ceo and active blogger Mike Hyatt credits his own blog with inspiring the initiative. It “originally came from heightened interest on my blog, around two of our recent releases, Stephen Mansfield’s The Faith of Barack Obama and Lynne Spears’ Through the Storm. My readers, many of whom are active bloggers themselves, wanted to engage in the […]
