Sony Reader

This weekend Target is launching endcaps in the electronics section of all of the chain’s 1,634 stores carrying the Sony Reader and related accessories. Buyers also receive a coupon code redeemable for a free download Philippa Gregory’s The Other Queen, which releases on September 16. CNet

Starting today Sony is offering a software upgrade to the newer edition of their Reader that will let it render books in ePub format. That means that other retailers can sell files for the Reader, opening it up beyond Sony’s own online store and the recent offering from Borders.com. And it should add considerably to the number of titles available for the Reader, currently at about 45,000 books. As svp of consumer product marketing for Sony Electronics Steve Haber says, “This upgrade opens the door to a whole host of paid and free content from third-party e-book stores, Web sites and […]