Nielsen Bookscan released some additional 2015 statistics, confirming that “2015 was the year of adult coloring books.” As we reported earlier, total unit books for 2015 as measured by the point-of-sale service grew 17.6 million units, or 2.8 percent. Also as previously noted, nearly all of the growth came from adult nonfiction, primarily backlist trade paperbacks. Now Bookscan has confirmed the next logical inference with their own tabulation: They estimate that sales of coloring books grew by 23 million units in 2015 (up from just 2 million units in 2014). That accounts for all of the year’s growth in units, […]
