As readers may recall in January we analyzed domestic book deal trends for 2020, finding that deal volume rose measurably, across all major categories — even as financial investment in the biggest deals softened, particularly in adult books. With NPD Bookscan showing print book sales stronger than ever across the first quarter of 2021 —…
Industry Statistics
January AAP StatShot Shows Adult Hardcover Leading Overall Trade Growth
The AAP released their January StatShot of publisher-reported sales, showing continuing strength: Adult and children’s trade sales were $628 million for the month, up from $506 million in pre-pandemic January, one year ago. The biggest gains were in adult hardcovers, with sales $138.6 million, up sharply from $91.5 million last year. Much of that gain…
AAP Trade Sales Rose 10.2 Percent in 2020
The AAP reported monthly Stat Shot sales for December and full-year 2020. December was another strong month, with sales of $739 million, up $65 million (9.6 percent) compared to a year ago — with all the gains and then some coming from adult books. Well over half of that gain came from adult hardcovers, which…
Bookscan Curious?
For literary agents interested in the subscription plans to Bookscan and PubTrack Digital that we offer in conjunction with NPD Books, tomorrow we are holding our first-ever webinar with the NPD. Together we’ll provide an overview of the available plans and NPD will offer a live demo and take questions. If you’re interested in an…
Beyond Bookscan and AAP: The Good and Bad of 2020 Sales
2020 was a year of great challenges and for many great pain, yet at the same time by standard statistics it looks to have been a strong year for trade publishing in general. The two main measures of US trade book sales — Bookscan for weekly print sales, and AAP StatShot for monthly publisher dollar…
November AAP Sales Rebounded On Big Hardcover Gains
Though we already know how the holiday sales season and year turned out from Bookscan, the AAP released their November StatShot report on Monday, showing a strong month of trade sales. The increases look big — trade sales of $870 million were well up from $649 million a year. But last November was a dismal…