Still running behind, the AAP issued their monthly StatShot statistics for July 2016 — aka the month when Harry Potter and the Cursed Child shipped into stores and went on sale (on July 31). We’ve known since three months ago from Scholastic’s public reporting that the new Potter release helped lift the company’s US trade division sales by just under $70 million, and indeed the July AAP stats show children’s hardcover sales for the month rising by $52.9 million compared to a year ago. But the AAP breakdowns also show that the Potter gain was more of a movement of inventory dollars […]
