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At CBA Show, Zondervan Introduces Download-by-Card

July 21, 2008
By Michael Cader

The Tamba Bay newspaper covers the CBA’s International Christian Retail Show in Orlando, with approximately 7,000 attendees (and no exhibit from Thomas Nelson). Non-book merchandise captures the paper’s attention more than books, including everything from “a Christian version of the wildly popular Guitar Hero video game to ‘witness wear’ clothing and skateboard art that proclaim faith in bold cultural statements.” With Nelson’s absence, the show appears to be in serious decline, with numbers well below the approximately 9,250 attendees recorded the two previous years. (Even that number is well below the show’s high-water-mark of almost 15,000 attendees from 1999.) Publisher […]

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Filed Under: eNews, Marketing Tagged With: CBA, Christian Bookselling, Downloads, Merchandising, Zondervan

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