Marketing

As part of their Activation service to promote frontlist titles to their subscribers, Open Road Integrated Media will launch the Fall Hardcover Discovery Initiative for hardcover middle grade and young adult titles. Participating publishers can choose up to five titles to be featured on the company’s websites and newsletters. The initiative is a response to […]

Best known for their Ignition service that markets, manages and distributes backlist ebooks for other publishers, Open Road is launching Activation, a service available to all publishers to help market frontlist titles. The initiative formalizes and expands upon campaigns and promotions Open Road has offered recently through their content vertical websites and newsletters, which they […]

Paul Bogaards, Knopf’s longtime evp, publicity & marketing, and deputy publisher, who left the publisher at the end of 2021, has launched Bogaards Public Relations. He is joined as a partner in the firm by Stephanie Kloss, who previously ran the advertising and marketing department at Knopf for 17 years. Bogaards writes in the announcement, […]

Penguin Random House has launched a Reader Rewards Loyalty Program, a free promotional initiative that lets readers earn one free book for every 12 PRH titles they purchase. EVP, director, marketing strategy & consumer engagement Sanyu Dillon says in the announcement that their research “shows that today’s consumer expects to be rewarded by the brands […]