Penguin Random House has launched a Reader Rewards Loyalty Program, a free promotional initiative that lets readers earn one free book for every 12 PRH titles they purchase. EVP, director, marketing strategy & consumer engagement Sanyu Dillon says in the announcement that their research “shows that today’s consumer expects to be rewarded by the brands…
Marketing
Briefs: Bookselling and More
Bookselling A couple of weeks ago Book Expo announced a preliminary count of 7,425 attendees at the mots recent, saying the group was “comprised primarily of booksellers, librarians, retailers and media.” But a new infographic from the show provides a more precise count of 1,289 booksellers & retailers, and 1,597 librarians in attendance. We asked about…
New Amazon Charts Show What People Are Reading
Amazon has launched a “reimagined weekly bestseller list” that combines data from across all of their formats — print, ebook, and digital audio. A new Top 20 Most Read list aims to show “what customers are really reading and listening to by looking at the average number of daily Kindle readers and Audible listeners” (of course…
New York City Launches Voting for One City One Book Selection
In advance of the scheduled launch event on Wednesday — which we noted in brief on Tuesday — details have been released on New York City’s One Book, One New York program. After a couple of aborted efforts in the past, this one is officially on, under the auspices of the Mayor’s Office of Media…
Penguin Random House Provides Free Digital Reads to NYC Subway Riders
For the next eight weeks, New York City subway riders can download free short stories and 175 book excerpts offered by Penguin Random House. It’s part of PRH’s “Subway Reads” promotion, in partnership with the MTA, “celebrating the installation of free wireless connectivity in more than 175 underground subway stations.” The NYT notes that, “Transit officials approached…
People, Etc.
Meghan Deans will join Ecco on June 13 as marketing director. She has been at Little, Brown, most recently as director of social media. At Clarkson Potter, Kim Tyner has been promoted to assistant production director. Harper Christian reports that longtime employee and vp of custom product development Joseph “Scott” Harvey, 52, died on Friday after a five-month…