Forbes profiles how Elle Newmark tried a new approach after four less-than-successful book efforts and at least raised her profile (and advance) considerably for THE BOOK OF UNHOLY MISCHIEF. She self-published this time through iUniverse and “decided to throw a virtual book launch party and sent out 500,000 e-mail invites to agents, editors and reviewers. It worked: Her book became a best-seller on Amazon the day of the virtual book party. Newmark’s Internet marketing savvy wound up getting her a William Morris agent and a contract with Simon & Schuster within two weeks of the virtual book party.”Forbes