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July 18, 2008By Michael Cader

Author Newmark's Viral Start for UNHOLY MISCHIEF

July 18, 2008By Michael Cader

Forbes profiles how Elle Newmark tried a new approach after four less-than-successful book efforts and at least raised her profile (and advance) considerably for THE BOOK OF UNHOLY MISCHIEF. She self-published this time through iUniverse and “decided to throw a virtual book launch party and sent out 500,000 e-mail invites to agents, editors and reviewers. It worked: Her book became a best-seller on Amazon the day of the virtual book party. Newmark’s Internet marketing savvy wound up getting her a William Morris agent and a contract with Simon & Schuster within two weeks of the virtual book party.”Forbes

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Filed Under: Marketing Tagged With: Forthcoming, Online marketing, Self-publishing, Viral marketing

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