With Barnes & Noble pushing The Guernsey Literary and Potato Peel Pie Society, Borders is focusing on Brunonia Barry’s THE LACE READER by “treat[ing] the book as an immediate bestseller” with deep discounts, a 25-minute Borders Book Club video of the author and seven book club members playing on Borders.com, in-store book club discussion guides, and “Original Voices” placement as well. The chain says in a release “thousands of booksellers throughout the retailer’s stores nationwide have been receiving information about The Lace Reader for weeks so that they can personally recommend the title to customers looking for a great read.” […]
