Novelist Paulo Coelho writes in the New Statesman about his decade-long adventures in connecting with fans and readers electronically. His starting point was significantly different from that of many of his peers: “in my case, I was never very keen on the notion of the reclusive author working in solitude, and have always tried to interact with my readers. So I’ve spent a lot of time on my website, knowing that it is one of the rare public platforms, besides the traditional book signing, open to me.” That genuine desire for constructive engagement with his audience, and a creative willingness […]