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August 12, 2008By Sarah Weinman

Coffee and Crime at Starbucks in Germany

August 12, 2008By Sarah Weinman

Shelf Awareness points to how Starbucks is promoting books outside of the United States. In cooperation with Diogenes Verlag, Starbucks is putting on a Mystery Festival Coffee & Crime program that consists of 11 readings in nine cities featuring six mystery authors and an audiobook narrator (reading Georges Simenon books). Another 125 German Starbucks will feature a “reference library” of works by the authors and information about the readings. The difference? German Starbucks stores will not be selling any of the Diogenes titles, instead advising customers to visit their local bookstores. Schweizer Buchhandel (via Shelf Awareness)

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Filed Under: International News, Marketing

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