John Warner, editor of McSweeney’s online, author of So You Want to Be President? and Fondling Your Muse, and “Creative director of the struggling TOW Books” writes on Maud Newton’s blog about his new initiative to give away PDFs of four books from his humor imprint to help spread the word. “The sad fact, and I’m afraid that it is a fact, is that the reason we’re struggling is because very few people even know our books exist…. After two years of, let’s call it, non-success, I understand that the problem is at least as much about publicity and distribution […]