In trying to address nervousness across the business, Random House spokesman Stuart Applebaum reports that ceo Markus Dohle “challenged our sales group to see what we can do as a company on behalf of the larger trade to get people in to the book-buying habit for the holiday season.” As a result, Doubleday’s Suzanne Herz led an in-house “mini-task force” that has pulled together an ambitious promotional campaign over the past two weeks. Aiming for what Herz calls a “got milk campaign for books,” the unifying slogan is “Books = Gifts” and it is designed to promote book sales throughout […]
