In a blog post, BEA show director Lance Fensterman writes, “BEA is at a cross roads, this point is not lost on me or the BEA team, but at the crossroads I see opportunity and I believe we are aggressively working through a process to evolve the show and serve our customers and our industry ever better.” He adds, ” the current climate has accelerated our action and our customers’ desire for action.”
That action includes creating “an executive steering committee to advise us on the most top level issues.” Fensterman says they are examining a number of “big issues,” most of which fall into seven categories: “BEA’s story and position in the market; venue; quality vs. quantity; connectivity; for the industry, by the industry; cost sensitivity; and buzz (books must be launched, media must be engaged).”
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