After a slow-motion launch earlier this year, Rosetta Solution’s Net Galley–designed as both an electronic galley system as well as a review-workflow product for publishers–is being taken over on an operational basis by Firebrand Technologies. Constructed as a joint venture called NetGalley LLC, Firebrand’s Fran Toolan will serve as ceo of the new entity, though most of the team that launched NetGalley will remain with the company.
Toolan indicated in a preliminary bulletin to customers that Firebrand intends to integrate NetGalley with its title management and metadata management products. He says, “From every angle this seems like a natural fit with our current products, and it gets us into the content side of the business for the first time.“ He expanded in another post on how Firebrand hopes to integrate the product that “by providing reviewers with rich bibliographic data (which of course is Firebrand’s forte), they can choose to opt-in to either read a galley electronically, or have one sent to them. Savvy publishers will connect this system directly to their print on demand printer of choice and have a galley custom created for the review.”