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December 10, 2008By Michael Cader

Isn't It Ironic? Houghton Leads Amazon's "Inside Publishing"

December 10, 2008By Michael Cader

Picking up on a program begun at Amazon.UK (with a letter from Harper UK ceo VIctoria Barnsley), Amazon.com in the US today launched an Inside Publishing promotion. And who better to take the lead for our business than Houghton Harcourt Mifflin trade and reference president Gary Gentel, right? He begins: “Dear Amazon Customers: Even as the winds of change swirl around us this Election year, some things never change. Among them is the perennial fascination with the subjects of family, betrayal, social status, and money.” Gentel goes on to recommend Meryl Gordon’s Mrs. Astor Regrets: The Hidden Betrayals of a […]

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Filed Under: eNews, Marketing Tagged With: Amazon

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