Penguin has pulled together a few electronic initiatives under the umbrella of a Penguin 2.0 mini-site, which does sport a fun logo (the zero is depicted by a Penguin, naturally).
It gathers up the eSpecials program begun earlier this year, a promotional iPhone app launched recently, and a new program with SharedBook to offer Penguin classics with customized dedication pages (for now, the first and only offering is a paperback of The Christmas Carol–personalized for $17, versus $9 for the regular edition).
Most intriguing is a forthcoming feature for next year, Penguin Custom, in which “you will have the ability to create a Penguin book by putting together Penguin short stories, essays, and novellas.”
Penguin 2.0