As a private company, Rodale’s annual press release about their performance traditionally celebrates all the things that went well and little else. Today the company says that sales for 2008 were essentially flat, down 0.5 percent from the year before (when sales were $632 million).
In the books division, they celebrate sales of “more than 1.5 million copies of Eat This, Not That! and more than 1.3 million copies of Flat Belly Diet!” The company says “Rodale Books saw a 3.5 percent increase across both trade and direct
channels” and they claim that “revenues from books sold online increased