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January 23, 2009By Michael Macrone

Wimpy Opens Strong

January 23, 2009By Michael Macrone

In its first week on sale Jeff Kinney’s DIARY OF A WIMPY KID: THE LAST STRAW recorded sales of approximately 240,000 copies in outlets tracked by Nielsen Bookscan, as publisher Abrams says that first day sale alone “exceeded 100,000 copies” and “first-week sales totaled more than 300,000 copies.” Two reprints comprising 500,000 copies will bring the copies in print up to 1.5 million units.

Abrams ceo Michael Jacobs says, “Booksellers of all sizes are thrilled with the popularity of this series, and it’s clear that the huge response…has far exceeded expectations. In this difficult economic climate, with reports of bad news in publishing and bookselling, we are thrilled to be leading the market and helping to drive customers into the stores.” Abrams has just announced an eight-city tour starting February 6 that is expected to draw “up to 15,000 fans.”

Filed Under: Authors, Children's, Free

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