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Starbucks to Feature Actress's Memoir

February 24, 2009
By Michael Cader

Actress Isabel Gillies’s HAPPENS EVERY DAY: An All-Too-True Story, will be the next book featured in 7,000 Starbucks locations across the US. Known for playing Detective Stabler’s wife on Law & Order: Special Victims Unit, Gillies memoir is about “coming to terms with the collapse of her marriage.’ Starbucks will carry the book as of March 24, Scribner’s publication date. Thus far, after seven titles so far, the “Starbucks effect” remains vague. The coffee chain certainly sells plenty of copies through it own outlets, but that does not always correlate to broader trade sales. Their most successful “discovery” was clearly […]

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Filed Under: Marketing, New Releases/Forthcoming

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