Matthew Lore has announced the launch of The Experiment, a nonfiction trade publisher launching this fall and backed by Richard Gallen, focused on health, nutrition, fitness, psychology, relationships, self-help, parenting, sexuality, science, and the environment. Lore, who previously oversaw Marlowe & Company and then was executive editor at Da Capo Press/Lifelong after Avalon was sold to Perseus, says “we’re called The Experiment because every book is a test of new ideas and because the curiosity and clear-headed thinking that characterize scientific experimentation are more crucial in publishing now than ever before.” PGW will distribute the line, which starts with six […]
