Harper Children’s is testing a “viral mobile initiative” with 2D barcodes. Book browswers in a store take a picture of the codes with any smartphone and, in tandem with a free downloadable application, the code links to a web site optimized for mobile viewing. For the first book, Lauren Conrad’s LA Candy, the code connects to a video and author Q&A. Harper says the code for August’s paperback release of Freakonomics “will include exclusive content related to the book and to the fall publication of Superfreakonomics.” And Harper Teen’s new series The Amanda Project promises to “incorporate the codes to […]
