Penguin Group has launched a mini-site called From the Publisher’s Office that presents promotional videos in four “series” (Tarcher Talks; Penguin Storytime; YA Central; and Project Paranormal); a selection of standing audio “programs”; and online browsing samples from selected books. Most of the content “is created, written, shot, edited and produced by more than 30 Penguin Group executives and department team members who are closest to the content.” Among them, CEO David Shanks composed and performs two songs for Penguin Storytime, where his wife Liz, a former librarian, is hosting and producing a read-aloud program. Shanks tells the AP, “I […]
