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Bookselling: Borders Focuses More Store Space On Teens with "Borders Ink"

July 21, 2009
By Michael Cader

Borders has created expanded sections within some Michigan superstores focused on teen shoppers, providing graphic novels, fantasy and young-adult books together along with non-book merchandise focused on teens, and expects to roll-out the concept throughout nearly all of their superstores nationwide in August. The new sections take advantage of space previously used to sell music and dvds.
WSJ

Filed Under: Bookstores, Free

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