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Bookselling: Borders Adds More Toys, Details Other Kids' Changes

August 4, 2009
By Michael Cader

Borders has issued a press release covering a number of their expansions in children’s product lines. Today they say they have “greatly expanded toy and game offerings in its more than 500 superstores.” In addition to the previously reported expansion of Borders Ink Teen Shops (special boutique-like sections within most Borders superstores that feature Young Adult as well as Graphic Novel and Manga titles along with a number of other trendy products), the retailer has added a “picture book feature wall to make shopping easier for parents” and has “moved books for independent readers — kids ages 8 through 12” into their own section adjacent to the children’s department.
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Filed Under: Bookstores, Free

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