In a further twist on viral marketing, the folks at Tor have just launched THE GATHERING STORM, the much-anticipated first installment of the posthumous completion of Robert Jordan’s Wheel of Time books, with the help of an army of ardent fans. Through the official Jordan web site Dragonmount, a call went out for “Storm Leaders” across the country to lead community outreach and fan gatherings in the 26 tour cities. Over 500 people submitted applications for about 100 positions. As publicist Dot Lin explains, “Before the event, they do online and ground outreach (Facebook, fliers, etc.) and during the event, […]
