The Federal Trade Commission officially revised its “guides” which govern endorsements and testimonials, aimed squarely at the universe of online and word-of-mouth recommendations. The new rules have all the clarity you would expect from an 81-page government document , and in many instances they are either opaque, noxious or just ridiculous (the FTC wants disclosure within tweets as well). The main point of essence for book publishers, and book bloggers and online reviewers, is the determination that “bloggers may be subject to different disclosure requirements than reviewers in traditional media.” They judge that “a blogger’s statement on his personal blog […]