• Skip to main content
  • Skip to primary sidebar
  • Login
  • Register
Publishers Lunch logo Publishers Lunch logo
  • Publishers Marketplace
  • Site Guide
  • Help
Login Sign Up
  • Personnel
  • AI
  • Compensation
  • Unions
  • Book Bans
  • New Releases
  • Earnings
  • The Trial
  • Archives
Publishers Lunch logo
  • Publishers Marketplace
  • Site Guide
  • Help
  • Publishers Marketplace
  • Site Guide
  • Help

November 13, 2009By Michael Cader

Tracking the Takeoff of Twilight

November 13, 2009By Michael Cader

Another round of Twilight interest is building with the release next Friday of the movie version of New Moon, and a rare appearance on Oprah today by author Stephenie Meyer. Time looks to chart the takeoff portion of Meyer’s career. Publisher Megan Tingley recalls when the book was published in fall 2005, “All the signs were there, but at the beginning they were modest. The sales kept getting a little higher each week. It wasn’t a gigantic phenomenon overnight — I think people think that now, but it wasn’t.” A year later, New Moon launched with a slightly higher print run “but the company quickly realized something had changed. Advance copies were popping up on eBay for hundreds of dollars. Meyer’s readings were turning into mob scenes.” Then in 2007, “when Eclipse came out a year later, the publisher printed a million copies.” And movie director Catherine Hardwicke remembers having to persuade the studio that she could make Robert Pattinson look good.
Time

Filed Under: Free, How Publishing Works

sidebar

Primary Free Sidebar

Login

Forgot Password Quick Pass User Login
Get Full Access
The Publishing Industry’s Essential Daily Read

Each Publishers Lunch Deluxe subscription includes full access to our searchable multi-year archive of industry news, a nightly email reporting 10 to 50 deal transactions, and our database of industry contacts, scripts, and posting privileges.

Learn More

RSS Automat

  • Sourcebooks Makes Inc.'s Best Workplaces 2025 List June 18, 2025 Magazine list
  • Pearson to Acquire Career and Technical Education Leader eDynamic Learning June 16, 2025 Press Release
  • James Frey Has Rich Friends, and They Like His New Book June 12, 2025 WSJ
  • Leon Levy Foundation Awards $300,000 Grant to the Authors Guild Foundation to Preserve Literary Advocacy Archives June 10, 2025 Authors Guild
  • Trending: Tote Bags That Hold Just A Book June 10, 2025 Elle
  • Hadley, MA B&N Workers OK Union Contract After Two Years of Negotiation June 6, 2025 Daily Hampshire Gazette
  • Authors Guild Update On Albert Whitman Bankruptcy Hearing June 5, 2025 AG post
  • "Frozen Yogurt and Fiction Collide" As Pinkberry Promotes Emily Henry (And Their Limited Flavor, Summer Melon Crush) June 3, 2025 Press release
  • JennaFest Draws 200 Readers; She Says She Is Collaborating On a Screen Project with Elin Hilderbrand June 2, 2025 Today
  • Chicago Sun-Times Investigation Admits Everyone Remotely Connected to Bogus AI Supplement Was Lazy, Greedy, or Both May 30, 2025 Sun-Times
Publishers Marketplace logo

Contact Us

News

  • Publishers Marketplace
  • Report News
  • Discuss
  • Classifieds
  • Rights Offerings

Deals

  • Report A Deal

Books

  • Buzz Books

Jobs

  • Job Board
  • Privacy Policy Terms of Use