Another round of Twilight interest is building with the release next Friday of the movie version of New Moon, and a rare appearance on Oprah today by author Stephenie Meyer. Time looks to chart the takeoff portion of Meyer’s career. Publisher Megan Tingley recalls when the book was published in fall 2005, “All the signs were there, but at the beginning they were modest. The sales kept getting a little higher each week. It wasn’t a gigantic phenomenon overnight — I think people think that now, but it wasn’t.” A year later, New Moon launched with a slightly higher print run “but the company quickly realized something had changed. Advance copies were popping up on eBay for hundreds of dollars. Meyer’s readings were turning into mob scenes.” Then in 2007, “when Eclipse came out a year later, the publisher printed a million copies.” And movie director Catherine Hardwicke remembers having to persuade the studio that she could make Robert Pattinson look good.
Time