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People and Announcements

February 2, 2010
By Michael Cader

Howard W. Reeves, publisher of Abrams Books for Young Readers and Amulet Books, will become editor-at-large of the company.

Following Brendan Deneen’s departure, FinePrint Literary Management has hired Pouya Shahbazian as a literary manager/producer, specializing in book-to-film and TV deals for clients and also running FinePrint Productions, producing and packaging film and television projects.

He co-founded ManDown Pictures & Management in 2007 after working at the Broder-Webb-Chervin-Silbermann Agency.

CEO of Activision’s Guitar Hero franchise (and before that chief operating officer at Yahoo) Daniel Rosensweig has joined online textbook rental company Chegg.com as president and ceo.

At Publishing Technology, Douglas Wright relinquishes his management responsibility of Scholarly Online to become director of the Publishers Communication Group and international business development. Louise Tutton is promoted to coo, Scholarly Online, and will assume sole responsibility for this division.

BookMasters Distribution Services has hired Tony Proe as vp of business development for BookMasters. He founded the rep group Proe & Proe Associates, eventually merging into the Empire Group.

In the announcements category, online social recommendation site GetGlue began a three-month pilot program with publishers including Random House, Harper Studio, FSG, Hachette, and Wiley. It’s another way to get online exposure for a book before a population of people targeted as potentially interested in your products because of their demonstrated interest in something similar–in exchange for some free books and postage. (Universal pictures is also participating.) Unlike other book social networks with similar promotional vehicles, GetGlue works across all media–so giveaways can be targeted against related movies, music and video games as well as books. As TechCrunch notes, “targeting influencers is a well-worn strategy in brand marketing, but with online services like Glue it is becoming easier to figure out who are those influencers.”
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Also note, there was an error on Barnes & Noble Discover Awards press release yesterday; Toby Lester’s 4th Part of the World is published by Free Press.

Filed Under: eNews, Free, Personnel

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