Amazon ceo Jeff Bezos told the audience at the company’s annual meeting that their strategy for competing with Apple is the company looks to surge past Kindle in devices on the market is to stay focused on “serious reading households.” That strategy is said to drive the excuse for not adding a kolor Kindle any time soon. “Bezos said it would be easy to add a color LCD screen to the Kindle, but that it provided an inferior reading experience to the reflective E Ink Corp. technology that the device currently uses. As for color reflective screens, Mr. Bezos said […]