While most big publishers have forsaken ebook giveaways as a business-effective way to establish new frontlist (with thanks to Chris Anderson for helping to prove the limits of FREE), price experimentation is gaining adherents as a way of highlighting new authors in a crowded marketplace while still driving at least some revenue. Crown has experimented with a promotional price window to highlight novelist (and former ad executive) John Verdon’s debut effort THINK OF A NUMBER, acquired at auction in a major three-book deal last September. For two weeks right after publication they offered the ebook edition at a digital list […]
