The WSJ reports on a promotional twist for Nicholas Spark’s September release SAFE HAVEN. Film rights licensee Relatively Media will promote the book, even though they won’t have a film version ready until late next year at the earliest. Plans include ads in US and Entertainment Weekly as well as “creating a social community” around the work and working with publisher Grand Central on a joint Facebook page for the new novel. (Relativity’s Facebook community for their successful DEAR JOHN movie adaptation has over 2 million enrolled fans.) It’s in Relativity’s interest to nurture interest in the work, though the […]