• Skip to main content
  • Skip to primary sidebar
  • Login
  • Register
Publishers Lunch logo Publishers Lunch logo
  • Publishers Marketplace
  • Site Guide
  • Help
Login Sign Up
  • Personnel
  • AI
  • Compensation
  • Unions
  • Book Bans
  • New Releases
  • Earnings
  • The Trial
  • Archives
Publishers Lunch logo
  • Publishers Marketplace
  • Site Guide
  • Help
  • Publishers Marketplace
  • Site Guide
  • Help

September 29, 2010By Michael Cader

Scholastic Confirms Kids Like Devices–Maybe More than Reading

September 29, 2010By Michael Cader

Scholastic hired Harrison Group to conduct their 2010 survey this spring on reading habits of kids ages 6 through 17. As you would expect, the older kids get, the more they spend leisure time online and with their cell phones rather than reading books for pleasure.

Kids love gadgets, and thus 57 percent “are interested in reading an ebook.” (But when queried about which type of device, typically only a third answered in the affirmative, so that 57 percent overall interest could be high.) A third “say they would read more books for fun if they had access to ebooks on an electronic device”–but any parent knows the disconnect between what kids say they would do and what they actually do! Meanwhile, most parents believe that electronic devices take away from time their kids spend reading, being physical, and engaging with family.

Six percent of the parents say they own a device used for reading, and 16 percent plan to buy one within the next year (remember that this was conducted in the spring).

Both the press release highlights and full report are available at the link below.
Scholastic site

Filed Under: Children's, Free

sidebar

Primary Free Sidebar

Login

Forgot Password Quick Pass User Login
Get Full Access
The Publishing Industry’s Essential Daily Read

Each Publishers Lunch Deluxe subscription includes full access to our searchable multi-year archive of industry news, a nightly email reporting 10 to 50 deal transactions, and our database of industry contacts, scripts, and posting privileges.

Learn More

RSS Automat

  • The WSJ on Scholastic's Turnaround Efforts July 15, 2025 WSJ
  • Fourth Wing Coloring Book and Calendar to be Published by Andrews McMeel July 15, 2025 Press release
  • Nielsen Successor (And Owner of Nielsen Bookscan) NIQ Files for IPO, Raising Over $1 Billion on a $7.25 Billion Value July 14, 2025 Reuters
  • Sally Kim Discusses Working at Each of the Big 5 July 10, 2025 Open Book Podcast
  • Authors Write An Open Letter to Publishers Against AI July 1, 2025 Lit Hub
  • Pearson and Google Partner on AI Tools June 27, 2025 Press Release
  • Author of "Life as We Knew It," Among 76 Books of "Complex Stories for Young Adults" Susan Beth Pfeffer Dies at 77 June 26, 2025 NYT
  • Why Man Not Read Fiction We Think Should? IDK -- Let's Ask A Tourist Bookstore June 26, 2025 NYT
  • Baseball Writer Scott Miller Dies at 62 June 24, 2025 NY Post
  • Accusations of Plagiarism, AI Use, and Bullying on BookTok June 23, 2025 NBC News
Publishers Marketplace logo

Contact Us

News

  • Publishers Marketplace
  • Report News
  • Discuss
  • Classifieds
  • Rights Offerings

Deals

  • Report A Deal

Books

  • Buzz Books

Jobs

  • Job Board
  • Privacy Policy Terms of Use