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October 26, 2010By Michael Cader

And a Different Paid, Pre-Publication Online Book Club Idea from WowOwow

October 26, 2010By Michael Cader

Women’s website WowOwow, co-founded by former agent and publisher Joni Evans, is trialing an “early access” book club that sells pre-publication galleys of selected books in limited quantities. The coverage at Forbes says the site “believes they’ll pay a substantial fee for that privilege and for the various other perks associated with membership, such as author chats”–but the current test is charging from $15 to $30 a copy, which seems at odds with the first statement. The trial offer underway is for Jodi Picoult’s March 2011 release, SING YOU HOME. Evans tries to pitch a few different paradigms. “The concept […]

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Filed Under: eNews, Marketing, New Business Models

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