As part of a “re-envisioning” of their brand and logos conducted with the help of Pentagram, Harlequin has written to authors, informing them that the Silhouette name will be retired in April 2011. Executives Donna Hayes and Loriana Sacilotto write that the various Silhouette series will all become Harlequin-branded lines. “As you know, Silhouette Nocturne became Harlequin Nocturne in June of this year. Special Edition, Romantic Suspense and Desire will appear with their new Harlequin brand in April. Rebranding the Silhouette series as Harlequin will ensure that these series benefit from the promotional resources dedicated to the Harlequin brand and […]
