Starbucks is one of those companies the media loves to over-cover (consider, say, free wifi at the coffee shops, versus free wifi at McDonald’s) and today they announced yet another complicated promotional entertainment offering. Traditionally these initiatives are great for free media, and then tend to fizzle away after a couple of pops. (The roster includes: their dedicated book picks; CD racks; Oprah book club sales; their music label; Starbucks Entertainment; their film adventures; their audiobook promotion; and so on.)The announcement introduces the Starbucks Digital Network–kind of AOL from the early 90s, reinvented for today in partnership with Yahoo, providing […]
