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A New Look at the Monthly eBook Percentage: Adult eBooks Are Roughly 9.5 Percent

November 10, 2010
By Michael Cader

The AAP reported their monthly industry sales statistics for September, including ebook sales compiled from 12 publishers (including the big six). They show ebook sales for the month of $39.9 million, ahead of August’s $39 million, but behind July’s $40.8 million. (We repeat our warning that insiders have told us not to make too much of the monthly precision on these numbers, based on how data is accumulated by publishers). With total trade print sales of $489.5 million for September, that makes ebooks 7.5 percent of sales overall for the month. The total of $304.6 million in ebooks for the […]

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Filed Under: eNews, Industry Statistics, Sales

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