Borders is continuing their program of scrappy imitation of competitors’ offerings through low-cost partnerships, this time joining ShopRunner.com‘s roster. The site provides the equivalent of Amazon Prime–free two-day shipping in exchange for an annual membership fee of $79–across a network of participating etailers. According to ShopRunner’s site, a similar partnership with Barnes & Noble.com is “coming soon.”
Release
Reuters reports on Barnes & Noble‘s test program of in-store boutiques for educational toys and games. The 3,000-square-foot prototype “play areas” have opened in recent days at five stores in New York, New Jersey and Connecticut, “with plans to open more if the boutiques prove successful during the upcoming holiday season.” CEO William Lynch says, “we think we should be the largest seller of educational toys and games in the US.”
Reuters