In August author/marketing guru/entrepreneur Seth Godin announced on his popular blog that he would no longer “publish in a traditional way.” The basis thesis was that, now that Godin is in direct and meaningful contact with his core readership, “adding layers or faux scarcity doesn’t help me or you.” That post inspired ideas in multiple quarters, including at Amazon.com–which has worked with Godin on a variety of promotional initiatives over the course of his career. They crafted a new suite of services that is being called “Powered by Amazon,” which the release says “enables authors to use Amazon’s global distribution, […]
