Sisters in Crime, in conjunction with Bowker PubTrack, released the results of a survey of 1,056 mystery readers conducted in September 2010 on their book-buying habits. And while many of the results will not be a surprise both to those in the industry and in the mystery community, what struck me in particular is the gap between readers over and under the age of 40, and how current acquisitions may appeal more to the younger group while it neglects, for good or for ill, older readers. Generally, the majority of mystery/crime fiction buyers tend to be women over the age […]
