The AAP and BISG have hired Bowker as the data collection provider for the new set of industry statistics they are setting out to compile together. Publishers are encouraged to participate in the new data-gathering process, with a “target rollout date” of BEA-time this May. The new venture will compile statistics for 2010 as well as gathering new historical data for 2009 and 2008 along the same criteria. AAP president Tom Allen and BISG executive director Scott Lubeck write in a joint message: “The industry’s response to the new joint venture has been overwhelmingly positive, due to the critical need […]
