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Grand Central Thriller Authors to Promote Each Other

January 7, 2011
By Michael Cader

Grand Central is trying a new kind of free ebook giveaway, cross-promoting two titles with each other. So the ebook of Brad Meltzer’s new book THE INNER CRICLE will include a free edition of Douglas Preston and Lincoln Child’s 2002 novel The Cabinet of Curiosities, and the ebook of Preston and Child’s new title GIDEON’S SWORD will include Meltzer’s 2005 book The Zero Game. The publisher says the idea began with a suggestion from Preston and Child to Meltzer: “Doug and Lincoln emailed me and asked. They thought it would be a great way for us to thank readers while […]

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Filed Under: eNews, Marketing, Web marketing/promotion

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