The WSJ’s recently-launched weekend Review section proved it can put a book on the nation’s radar with their attention-getting (and controversially titled) except from Amy Chua’s book. (The book is called Battle Hymn of the Tiger Mother; the WSJ called their excerpt “Why Chinese Mothers Are Superior.”) The splash made an ideal segue to a breakfast convened by the newspaper this morning with publishers and book publicists and marketers this morning. As Review section editor Gary Rosen said, “We want to be the place where the big buzzy books start.” Rosen spoke to the support the paper provided to promote […]
