Recently we reported on the significant year-over-year drop in print book sales for the first six sales weeks of 2011 through outlets measured by Nielsen Bookscan. So naturally we were wondering how people should expect the discounted book sales at the 200 stores that Borders intends to close to be reflected in the Bookscan data as those stores are liquidated. Borders told us the handling of data for those 200 stores was up to Nielsen; they, in turn, indicate that they will continue to report sales from all Borders Group stores as usual, including those that are in the process […]
