Now that Borders is moving towards liquidation, we thought it might be useful to look back at our special item from last month featuring consumer survey data elicited exclusively for Publishers Lunch readers by Bowker PubTrack Consumer on where regular Borders customers might take their book-purchasing dollars if the chain goes out of business. Some of the results are likely to differ now, since the data comes from the roughly 10 percent of surveyed book buyers who indicated buying a book from Borders in April, but it addresses critical questions on the minds of all publishers and authors right now. […]
