Following Reader’s Digest’s sale of the magazine Every Day With Rachael Ray to Meredith last October, the cooking personality is moving publishing houses as well, signing with Atria after nine books with Clarkson Potter. (Ray was originally published by Lake Isle Press.) Ray tells the WSJ she wants to make her new cookbooks “exciting for people using their Nooks or iPads” and says she was attracted by a Tom Watson golf book Atria published last year that used QR codes editorially to link to instructional videos. (Yes, this is the first known example of QR codes actually benefiting a publisher.) […]
