As part of their expanding BookStats project, the AAP is now breaking out some meaningful export sales data for the first time. Many US publishers have known that export is the prime growth areas and have been devoting resources towards maximizing the opportunity. The interesting insight is that, while digital clearly cannibalizes print sales in the US, it’s fueling both print and ebook sales in export markets. From 161 reporting publishers, print export sales in 2011 were $335.9 million, and ebook sales into the same territories were $21.5 million (or 6 percent of all export sales). Significantly the biggest “export” […]
